First public facing campaign (physicians & patients) for Spectrum Cannabis. Giving more visibility to the medical cannabis company with the imminent legalization of recreational marijuana in Canada and positioning it as a safe, precise, consistent method of pain management with the introduction of precise dosing softgels.
eCRM – Clinics, Physicians & Registered patients
POS, Print and Direct
Role Art Director (UI/UX)
For Spectrum Cannabis
Date June 2018
Type Product Launch / First public facing campaign