ANdrew Yeung

0:00 Our objectives were to create an emotional connection between hockey and Bridgestone in Canada for our fans. Our solution was two simple words: Great Stops. Every Canadian hockey fan understood this double meaning: the two words inherently linked Bridgestone winter tires to the ability to stop in winter conditions AND equally to goal-stopping in hockey, highlighting Bridgestone’s NHL Winter Classic® sponsorship. 

The campaign lasted just three short week and included a micro-site, emails, wild postings, online ads, radio, promoted social posts, a Twitter party and an in-rink digital display.

0:00 Overall budget under $150, 000.
• 65 million impressions in one hour
• Twitter Party trended 2nd in Canada
• 133, 825,772 impressions overall
• In an unheard of move, the NHL posted and promoted Great Stops on their social channels
• Exceeded projected reach by 460%

Clockwise: RInk Lobby digital Display, Wild postings, Online Ads, Giveaway apparels, Cross promotional banner of Bridgestone Canada site.