Great Stops - NHL Winter Classic
Bridgestone NHL Winter Classic awareness campaign
The campaign lasted just three short week and included a micro-site, emails, wild postings, online ads, radio, promoted social posts, a Twitter party and an in-rink digital display.
• 65 million impressions in one hour
• Twitter Party trended 2nd in Canada
• 133, 825,772 impressions overall
• In an unheard of move, the NHL posted and promoted Great Stops on their social channels
• Exceeded projected reach by 460%
Clockwise: RInk Lobby digital Display, Wild postings, Online Ads, Giveaway apparels, Cross promotional banner of Bridgestone Canada site.
Role Concept, Art Direction, UI/UX, Logo Design
For Bridgestone Canada
Type Intergrated Social Campaign