Bake at 420
On October 17, 2018, cannabis was legalized across Canada. We needed a way to get Pizza Pops in on the action and keep them top of mind with Gen Z, who eat Pizza Pops when they’ve got the munchies.
To celebrate legalization, Pizza Pops officially unofficially changed their baking temperature from 425°F to 420. We announced the big news with an epic press release, social posts and activations, telling everyone to ‘Bake at 420.’