ANdrew Yeung

Digital Art Director

ANdrew Yeung

RBC 2010 Olympic Torch Relay

Integrated campaign for the RBC 2010 Olympic Torch Relay initiative

What started as a stand-alone site for the RBC 2010 Olympic Torch Relay had to be made compliant with the internal CMS of the bank. This had to happen due to an unforeseeable change from the different stakeholders at RBC demanding that the campaign be hosted internally.

Thanks to the already thought through user experience, the change in scope meant only having to change the UI. This turned out to be a fairly seamless process with the majority of previously-created elements being reused and made to work with RBC’s CMS.

By pledging to do something foto create a better Canada, users were entered for their chance to become a torch bearer

Left to right: Online Ad, Facebook page and email.


  • Role Art Direction, UI/UX

  • For RBC

  • Date 2010

  • Type Digital Integrated Campaign

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