RBC 2010 Olympic Torch Relay
Integrated campaign for the RBC 2010 Olympic Torch Relay initiative
Thanks to the already thought through user experience, the change in scope meant only having to change the UI. This turned out to be a fairly seamless process with the majority of previously-created elements being reused and made to work with RBC’s CMS.
By pledging to do something foto create a better Canada, users were entered for their chance to become a torch bearer
Left to right: Online Ad, Facebook page and email.
Role Art Direction, UI/UX
Type Digital Integrated Campaign