World Selfie Record
Invited users to be part of a Guinness World Record as a way to promote usage of the Shaw Go WiFi Network
Mobile first since the campaign was to be experience on the go.
The site allowed people to take a photo and upload it to the World Record Gallery.
A live counter an searchable gallery of submission was also included
The site was designed to be screen agnostic and fully responsive.
Posters and tent card were also placed at over 3500+ participating locations.
Role Concept , Art Direction, UI/UX
For Shaw Communications
Type Digital/Print Activation Campaign