Campaign to boost the profile of the Audi A6
To highlight the rigorous but sometimes dry lab test processes and make them more relatable, we built a responsive website to visually tell the story of which real life situations these tests were mimicking. The dry lab tests were replaced by striking visuals of the A6 in harsh environments.
The A6 was featured in multiple harsh environments showcasing how indestructible it is.
The different environment were all 3d rendered
Role Art Direction, UX/UI
Type Campaign Website