ANdrew Yeung

Digital Art Director

ANdrew Yeung

PC Plus program launch

Website prototyping, Onboarding email program and colleague education microsite for the launch of the new PC Plus rewards program

The PC Plus program soft launched in Ontario during the summer of 2013 followed by a national roll out in November.

As of December 2014 over 5 million members have joined the program, enjoying rewards on personalized offers.

High fidelity, unbranded prototyping for user testing.

Designed the email UI for onboarding for new members.

Welcome & follow up email.

The success of rolling out a new type of reward program nationally across Canada’s biggest supermarket chain relies heavily on the front line staff being knowledgeable. We created an interactive online challenge for colleagues to test their knowledge.

The secure site allowed colleagues to log in with their unique ID and take part in a quiz. They would be taken through different video segments and at the each they would be asked question.

The site was designed with mobile in mind since most staff do not have access to a large screen while on the job.


  • Role Art Direction, prototyping, IA, UX/UI

  • For Loblaw Companies Limited

  • Date 2012

  • Type Program launch

  • Awards Shoppers Innovation Award: 3 Silver

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