PC Plus program launch
Website prototyping, Onboarding email program and colleague education microsite for the launch of the new PC Plus rewards program
As of December 2014 over 5 million members have joined the program, enjoying rewards on personalized offers.
High fidelity, unbranded prototyping for user testing.
Designed the email UI for onboarding for new members.
Welcome & follow up email.
The secure site allowed colleagues to log in with their unique ID and take part in a quiz. They would be taken through different video segments and at the each they would be asked question.
The site was designed with mobile in mind since most staff do not have access to a large screen while on the job.
Role Art Direction, prototyping, IA, UX/UI
For Loblaw Companies Limited
Type Program launch
Awards Shoppers Innovation Award: 3 Silver